Toni
✦ From the HR Insider

Get Shortlisted.

Career coaching from someone who's been on the other side of the table. Resume optimization, interview prep, salary negotiation, and the hidden rules of getting promoted.

21,500+
Followers
12+
Years in HR
500+
Careers Transformed
⚡ Urgent

Interview coming up?

Don't wing it. Tell me what you're facing and I'll get you ready.

Your Career Shortcut

Three steps to get Shortlisted

Most career advice is generic. This system diagnoses your specific bottleneck and gives you the exact fix.

1

Take the Health Check

A 2-minute quiz that pinpoints whether your resume, interview skills, negotiation, or strategy is holding you back.

2

Get Your Free Tips

Receive Toni's Tips targeted to your specific problem. No fluff, just the insider knowledge that actually works.

3

Level Up

Ready for more? Unlock premium modules, coaching, and AI tools that give you an unfair advantage.

Identify Your Bottleneck

What's holding you back?

Pick the problem that sounds most like you. We'll point you to the right fix.

Toni's Tips

Toni's Tips to get you Shortlisted

Grab any of these guides and start fixing your career today. No fluff, just what works.

Resume

ATS Survival Guide

The exact format and keywords that get your resume past automated filters and into human hands.

Get it Free →
Interview

The Interview Playbook

Framework-based answers to the 20 most common interview questions. Stop winging it.

Get it Free →
Interview

Tell Me About Yourself

A step-by-step script for the most common (and most fumbled) interview question.

Get it Free →
Interview

Last-Minute Interview Kit

Got an interview tomorrow? This 30-minute prep kit covers everything you need to know tonight.

Get it Free →
Negotiation

5 Negotiation Mistakes

The five salary negotiation traps that cost you thousands, and the exact scripts to avoid them.

Get it Free →
Growth

The Promotion Playbook

What HR actually looks at during talent reviews and promotion decisions. The rules nobody tells you.

Get it Free →
Toni's Tools

Toni's Tools to get you Shortlisted

Premium products, coaching, and AI tools for professionals who are serious about their career.

Digital Products
Flagship Guide

The Interview Edge

All 10 interview modules covering every scenario
$47
  • M-E-C, ITS, EIE, and BvA frameworks
  • 50+ example answers with breakdowns
  • Story library + practice workbook
  • Opening, closing, and salary scripts
Negotiation

The Money Playbook

Complete salary negotiation system
$27
  • Word-for-word negotiation scripts
  • Market data research templates
  • Counter-offer strategies
  • Avoid the salary history trap
Bundles
Starter Pack

Interview Starter Pack

3 key interview modules to get started
$97$67 Save $30
  • The M-E-C System module
  • Story Library module
  • Opening & Closing Scripts module
  • Practice workbook included
Best Value

Full Career Kit

Everything you need, one price
$150+$97 Save $50+
  • All 10 interview modules
  • The Money Playbook
  • Lifetime updates included
  • Community access
1:1 Services
Mock Interview

Mock Interview Session

Preparation + practice + feedback
$149
  • Pre-session preparation materials
  • 45-minute live mock interview
  • Detailed feedback on what to improve
  • Specific action plan for your interview
Premium

1:1 Career Coaching

Strategic guidance from an HR insider
from $999
  • Deep-dive career strategy sessions
  • Resume + LinkedIn optimization
  • Personalized career roadmap
  • Ongoing support via email
Intensive

3-Month Intensive Program

Complete career transformation
$2,999
  • Weekly coaching sessions for 3 months
  • Resume rewrite + LinkedIn optimization
  • Unlimited mock interviews
  • Daily check-ins and accountability
Powered by AI

Shortlisted AI Tools

AI-powered career tools trained on what HR actually looks for. Start free, upgrade when you're ready.

Free

  • 1 resume generation
  • 1 cover letter
  • 3 interview questions

Basic — $29

  • 10 resume generations
  • 10 cover letters
  • Full LinkedIn optimization
  • 25 interview questions

Premium — $99

  • Generous usage limits
  • All AI tools included
  • Priority generation
  • Advanced personalization
Try the AI Resume Generator →
Flagship Guide

The Interview Edge

All 10 interview modules covering every scenario
$47
  • M-E-C, ITS, EIE, and BvA frameworks
  • 50+ example answers with breakdowns
  • Story library + practice workbook
  • Opening, closing, and salary scripts
Negotiation

The Money Playbook

Complete salary negotiation system
$27
  • Word-for-word negotiation scripts
  • Market data research templates
  • Counter-offer strategies
  • Avoid the salary history trap
Starter Pack

Interview Starter Pack

3 key interview modules to get started
$97$67 Save $30
  • The M-E-C System module
  • Story Library module
  • Opening & Closing Scripts module
  • Practice workbook included
Best Value

Full Career Kit

Everything you need, one price
$150+$97 Save $50+
  • All 10 interview modules
  • The Money Playbook
  • Lifetime updates included
  • Community access
Mock Interview

Mock Interview Session

Preparation + practice + feedback
$149
  • Pre-session preparation materials
  • 45-minute live mock interview
  • Detailed feedback on what to improve
  • Specific action plan for your interview
Premium

1:1 Career Coaching

Strategic guidance from an HR insider
from $999
  • Deep-dive career strategy sessions
  • Resume + LinkedIn optimization
  • Personalized career roadmap
  • Ongoing support via email
Intensive

3-Month Intensive Program

Complete career transformation
$2,999
  • Weekly coaching sessions for 3 months
  • Resume rewrite + LinkedIn optimization
  • Unlimited mock interviews
  • Daily check-ins and accountability
Weekly Email

Toni's Rules to get you Shortlisted

One career rule per week, straight from HR. Join 21,000+ professionals who get the insider knowledge that actually makes a difference.

Toni

Meet Toni

HR professional with 12+ years on the other side of the hiring table. I've screened thousands of resumes, sat in on hundreds of interviews, and seen exactly what gets people hired, promoted, and paid what they're worth.

I built @toniexplains to share the insider knowledge that HR departments don't tell candidates. Now 21,500+ professionals use my frameworks to land better jobs, ace their interviews, and negotiate higher salaries.

"The insider who tells you what HR won't."

Follow @toniexplains on Instagram →